Website answers / Content

How do I write website copy for my service business?

Reviewed October 13, 2026, by Long Drive Group.

Explain the service using the words your customers use. State what is included, where it is available, and what happens after the customer contacts you.

Use real examples and policies. Remove unsupported superlatives, invented reviews, and unclear promises. Read the page on a phone and ask someone unfamiliar with the business to explain its next step.

Platform reference

Official Squarespace getting-started guidance. Check your site’s version before using version-specific setup instructions.

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