How do I create a services page on Squarespace?

A high-converting services page on Squarespace follows a clear structure. Start with a hero section that states exactly what you do and who you serve — no clever taglines, just clarity. Follow that with a section that lists each service with a brief description, key benefits, and a clear call to action. Use Squarespace's summary blocks or manually designed sections to create a card layout for each service offering.

For each service, include enough detail that a potential client can self-qualify. A general contractor's services page should describe the difference between a kitchen remodel, a bathroom renovation, and a full home addition — what is included, a general timeline, and whether you offer financing. If you list pricing, use starting-at ranges rather than exact figures to set expectations without limiting your ability to quote based on project scope.

Every services page needs multiple calls to action. Do not make visitors scroll to the bottom to find a contact button. Include a CTA after every two to three service descriptions — a button that links to your contact form or opens your scheduling widget. The CTA text should be specific to the action: Request a Free Estimate is better than Contact Us. Add a final CTA section at the bottom with a brief summary of why clients should choose you, plus your phone number and form.