How do I get testimonials for my business website?

Ask for testimonials immediately after delivering a great result. The best time to request a review is when your customer is happiest — right after a successful project completion, a positive service experience, or a compliment they give you in person. Send a simple email or text with a direct link to your Google review page. Make it as easy as possible — most customers are willing to leave a review, they just need a convenient prompt and a direct link.

When asking for testimonials, give your customers a structure to follow. Instead of asking them to write something, ask three specific questions: What problem did you have before working with us? What was it like working with our team? What results did you get? This framework produces detailed, credible testimonials that address the concerns of future customers rather than generic nice job reviews.

Display testimonials prominently on your website — not hidden on a separate reviews page. Place your best testimonials on your homepage, your services page, and near your contact form. Include the customer's name, their business or neighborhood, and a photo if they are comfortable with it. Video testimonials are the most powerful format if your customers are willing. Link to your Google reviews from your website footer so visitors can see your full review history from verified customers.