How do I create a FAQ page on Squarespace?

A well-built FAQ page serves double duty — it answers common customer questions (reducing repetitive phone calls and emails) and targets valuable long-tail search keywords. To create one on Squarespace, add a new page and use the Accordion block to create collapsible question-and-answer sections. Each accordion item becomes a question with an expandable answer, which is both user-friendly and clean-looking.

Write your FAQs based on actual questions customers ask, not questions you wish they would ask. Review your email inbox, listen to your phone calls, and check Google Search Console for queries people use to find your site. Common FAQ topics for service businesses include pricing and payment, service process and timelines, guarantees and warranties, service areas, licensing and insurance, and what to expect during a service call.

To get your FAQs displayed as rich results in Google search, add FAQPage schema markup to your page. This is a JSON-LD script that you add through page-level code injection on the Business plan or higher. When implemented correctly, Google may display your questions and answers directly in search results, giving you significantly more visibility than a standard blue link. Each FAQ should be thorough enough to be useful but concise enough to scan quickly.