How do I add an email signup form to Squarespace?

Squarespace offers built-in email campaigns and newsletter signup forms that work without any third-party integration. To add a signup form, edit your page and add a Newsletter block. This block collects email addresses and stores them in your Squarespace Email Campaigns subscriber list. You can customize the form fields, button text, and confirmation message. For most small businesses, the built-in email tool is sufficient for monthly newsletters and promotional emails.

If you prefer using Mailchimp, ConvertKit, or another email marketing platform, Squarespace supports direct integration with Mailchimp through the Newsletter block settings. Connect your Mailchimp account, select the list you want new subscribers added to, and the form will automatically sync new signups. For other platforms, you can embed their signup form code using a Code block or connect through Zapier for automated syncing.

Strategic placement of your email signup form increases subscriptions significantly. Do not just put it on a dedicated newsletter page — add it to your homepage footer, at the end of blog posts, and in a subtle pop-up that appears after 30 seconds or when a visitor scrolls past 50 percent of the page. Offer a compelling reason to subscribe — a free guide, a discount code, or exclusive content — rather than just saying Subscribe to our newsletter.