How do I improve my Squarespace site's local SEO?

Local SEO starts with your Google Business Profile, not your website. Claim and fully complete your GBP listing with accurate business name, address, phone number, hours, categories, services, and photos. Make sure your business name, address, and phone number on your website match your GBP listing exactly — inconsistencies confuse Google and hurt your local rankings. Link your GBP to your website and add your GBP link to your website's footer.

On your Squarespace site, create location-specific content. If you serve multiple cities or neighborhoods, create a service area page that lists each location with a brief description of the services you provide there. For businesses that depend heavily on local search, dedicated city pages (e.g., Plumbing Services in Franklin, TN) can significantly improve your visibility in those areas. Include the city name naturally in your page titles, headings, and body content.

Build local citations by listing your business in directories like Yelp, Angi, BBB, and industry-specific directories for your trade. Every listing should have identical business information. Actively manage your Google reviews — respond to every review, encourage satisfied customers to leave reviews, and address negative reviews professionally. Review quantity and quality are among the strongest local ranking factors, and they build trust with potential customers who read them before contacting you.