Website answers / SEO

How do I add Google Analytics to Squarespace?

Reviewed October 13, 2026, by Long Drive Group.

Create or choose the correct GA4 property and use the current Squarespace analytics integration instructions. Record the property, reporting time zone, and which sites send data to it.

Test with the required privacy preferences, confirm page data reaches the right property, and avoid duplicate installations. Keep customer form input, private order links, email addresses, and payment details out of events. Compare purchase events with authoritative payment records.

Platform reference

Official Squarespace getting-started guidance. Check your site’s version before using version-specific setup instructions.

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Read setup and delivery guidance or ask for help with your site.