How do I set up SEO on my Squarespace website?

Start with your page titles and meta descriptions. Every page on your site needs a unique, descriptive title tag that includes your primary keyword and your city or service area. For a plumber in Nashville, your homepage title should be something like Nashville Plumbing Company — 24/7 Emergency Service | Your Business Name. Meta descriptions should be 150 to 160 characters, describe what the page offers, and include a call to action. Set these in the SEO tab of each page's settings in Squarespace.

Structure your content with proper heading hierarchy. Every page should have exactly one H1 tag (your main heading), followed by H2 tags for major sections and H3 tags for subsections. Do not skip heading levels — go from H1 to H2 to H3, not H1 to H3. Include your target keywords naturally in your headings. Squarespace makes this easy to control in the text editor, but many users leave all their text as body copy without any heading structure, which hurts their SEO.

Connect Google Search Console and Google Analytics immediately. Search Console tells you which search queries bring visitors to your site, which pages are indexed, and any technical issues Google finds. Analytics shows you how visitors behave on your site. Both are free, and the data they provide is essential for understanding and improving your search performance. Submit your sitemap in Search Console (it is at yourdomain.com/sitemap.xml on every Squarespace site) to help Google discover all your pages.