Website answers / SEO

What should I track in Squarespace Analytics?

Reviewed October 13, 2026, by Long Drive Group.

Track the path from source and landing page to relevant content, contact or checkout, and a confirmed business outcome. Separate internal tests from customer activity.

Record the property, date range, time zone, and metric definition. Search clicks, sessions, inquiries, captured payments, refunds, and delivery are different measures. Reconcile purchases against your authoritative order records.

Platform reference

Official Squarespace getting-started guidance. Check your site’s version before using version-specific setup instructions.

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Read setup and delivery guidance or ask for help with your site.