A practical feature checklist for a small business website
Prioritize the pages and workflows your team can operate.
By Long Drive Group. Reviewed October 13, 2026. Published March 27, 2026.
Start with the essentials
A clear description of the business, useful service or product information, real proof, and a reliable contact route provide a starting scope. Add policies and disclosures appropriate to the business. Make every important task usable on a phone and keyboard.
Verify each integration
Booking, payments, maps, analytics, and email are separate workflows. Check account ownership, subscriptions, permission requirements, and what happens when a service fails. A visual placeholder does not prove the integration works.
Keep maintenance manageable
Assign an owner for hours, prices, photos, and inbound requests. Keep credentials in an appropriate password manager and document the handoff. Schedule content reviews based on how often the business changes.
Before you choose a design
Open the product page to check its exact scope, version, delivery status, and setup requirements. Previews use sample content. Replace business claims, images, reviews, and contact details with approved content before launch.
Official platform references
Platform controls and subscriptions can change. Verify requirements in your own account before commissioning changes or buying a plan.