How do I set up an online store on Squarespace?

To set up a Squarespace online store, you need at least the Business plan (with 3% transaction fees) or ideally the Basic Commerce plan (no transaction fees). Start by going to Commerce in your dashboard and connecting a payment processor — Squarespace supports Stripe for credit cards and PayPal. Configure your currency, tax settings, and shipping zones before adding products so everything is ready when your store goes live.

Adding products is straightforward. Go to Commerce, then Inventory, then click Add Product. Choose the product type — physical, digital, or service. Add high-quality product photos (at least three angles for physical products), a detailed description, pricing, variants (size, color), and inventory quantity. Use the SEO tab to customize the product URL, title tag, and meta description. Organize products into categories using tags, which helps customers browse your store and improves internal search.

Design your store pages for conversion. Your product listing page should use a clean grid layout with consistent product photography. Each product page should have large zoomable images, a clear Add to Cart button above the fold, and detailed descriptions that answer common questions. Enable customer reviews on product pages to build social proof. Set up abandoned cart recovery emails on the Advanced Commerce plan to recapture customers who added items but did not complete checkout.