How do I set up URL redirects on Squarespace?

Squarespace allows you to create URL redirects through the URL Mappings feature. Go to Settings, then Advanced, then URL Mappings. Each redirect uses a simple format: /old-url -> /new-url 301. The old URL is the path a visitor might type or that an old link points to, and the new URL is where they should be sent. The 301 indicates a permanent redirect, which tells Google to transfer the SEO value from the old URL to the new one.

URL redirects are essential during website migrations. If you are moving from another platform to Squarespace, or restructuring your URL paths, you need to redirect every old URL to its new equivalent. Without redirects, visitors who find your old URLs in search results or bookmarks will see a 404 error page, and Google will remove those pages from its index. Map every important page from your old site to its new Squarespace location.

You can also use URL mappings for vanity URLs, affiliate tracking, and simplifying long URLs for print materials. For example, /schedule -> https://calendly.com/your-business redirects visitors to your scheduling tool, and /review -> https://g.page/your-business/review sends customers directly to your Google review form. These short, memorable URLs are much easier to share on business cards, flyers, and social media.