Do I need the Squarespace Business plan?

You need the Business plan if you want to add custom code to your site (CSS, JavaScript, or code injection), use promotional pop-ups and announcement bars, access advanced analytics, connect a professional email through Google Workspace, or sell a small number of products as a side feature. Most small businesses should start with the Business plan because the custom code capability alone is worth it — it lets you fine-tune your design and add integrations that the Personal plan blocks.

If you do not plan to sell products and your website is a simple brochure-style site with five or fewer pages, the Personal plan at $16 per month may be sufficient. You still get a custom domain, SSL, unlimited bandwidth, and basic analytics. The limitation is that you cannot inject custom CSS or JavaScript, which means you are stuck with the template's default styling and cannot add third-party tools beyond Squarespace's built-in integrations.

If e-commerce is a meaningful part of your business, skip the Business plan entirely and go straight to Basic Commerce at $36 per month. The Business plan charges a 3 percent transaction fee on every sale, which adds up fast. A business doing $1,000 per month in sales pays $30 in transaction fees — that is nearly the cost of upgrading to Basic Commerce, which has no transaction fees. For any business selling more than a few products per month, Basic Commerce pays for itself.