How do I choose the right Squarespace template for my business?

Start with your content, not the design. Before browsing templates, write down exactly what pages your website needs and what content goes on each one. A restaurant needs a menu page, hours, location, and a reservation link. A contractor needs a project gallery, services, service area, and a quote form. Choose a template whose structure matches your content requirements — do not try to force your content into a template designed for a different type of business.

Evaluate the template on mobile first. More than 60 percent of your visitors will see your site on a phone. Open the demo on your actual phone and check the navigation, text readability, image scaling, and call-to-action button placement. A template that looks stunning on desktop but buries your phone number on mobile will cost you leads. Prioritize templates with sticky mobile headers, tap-to-call buttons, and forms that are easy to fill out on a small screen.

Check whether the template supports the functionality you need before committing. If you need online booking, make sure the template integrates well with Squarespace Scheduling. If you need e-commerce, verify the product layout and checkout flow. If you plan to blog, check the blog post layout and index page design. Changing templates after you have built out your content is time-consuming, so get this right the first time.